Features and benefits
The Stack Technologies B2B commerce platform comes with a built-in EMS making it easy to tailor every experience based on current and past interactions with your brand, in real time, wherever the customer is.
The built-in Personas module allows you to create personas and assign each website visitor to one of them based on pre-defined criteria. It enables you to deliver the right content to the right person at the right time, boosting engagement and ROI.
The Segmentation module comes out-of-the-box, so Marketers can easily define customer segments through the user-friendly visual interface without the need for developers. Then they can immediately leverage the defined segments across all other built-in online marketing tools comes with the platform.
The Lead Scoring module allows you to set up your own lead scoring system combining demographics and behaviour. Each rule can be assigned points, and a threshold that defines how many points the lead needs to be identified as a hot lead. The points may expire after a specified period of time or you can assign negative points for actions such as when a lead unsubscribes from your newsletter.
The Contact management module gives you a 360-degree view of all your website visitors and customers as well as their behaviour across all channels and devices. You can deliver a personalised experience to each visitor, nurture customer segments, allocate customer personas, and identify your hottest leads.